If you’ve read any of my blog posts before, you’ll already know the huge importance of using videos to market your business online. If not, let me give you a quick refresher:
Audiences online these days expect video content as a bare minimum; if all you ever share are photos and text posts, customers (especially if they are a younger age demographic) will not take your social media profiles seriously. Video, in the current media climate, translates to legitimacy.
Video also gives your customers a glimpse into your personality. If your audience gets a chance to hear your voice and see your face before they book your services or buy your product,