Blog graphics. In a list of “most important things to have on your blog,” they would probably fall really close to the top. Like right after, “posts,” and “writing.”
Blog graphics can be really useful for bringing traffic to your site, and giving your blog a more professional, authoritative quality. But first, let’s take a pause for all the newbies out there and determine, what exactly is a “blog graphic?” (it’s a generic term, I know)
Well, this is a blog graphic:
How to create blog graphics in Photoshop
Blog graphics are basically a stylized title card for your blog posts that will attract readers to your site. But wait, how will they attract readers to your site?
Pinterest is the holy grail of blog traffic generation, which I talk about in detail in this post. Pinterest is so influential, that it is basically the reason why everybody in the blogging world has these graphic title cards in the first place. And there is careful thinking and consideration that goes into deciding how exactly to design these babies. Which is why I decided to write a post all about it!
So before we move on let’s just review: why do you need blog title graphics?
Because it is hands-down the best way to get your content shared online. Any blogger will tell you that Pinterest refers way more traffic than Facebook or Twitter, and the way to get your content shared on Pinterest is by having a eye-catching graphic advertising the post.
Okay, now that that is covered, let’s get into the good stuff. So, how do you go about making a blog graphic?
Well, there are a couple ways that bloggers tend to do this, and it somewhat depends on your budget.
Some bloggers favour free online services like PicMonkey or Canva. These are obviously inexpensive but they tend to not have as many options, or give off as professional of a vibe as graphics created with other applications.
My personal favourite? Photoshop.
I use Photoshop for pretty much everything. It is a very versatile application, and even though I’m probably crazy for using it to design everything from e-books to logos, I will continue to do it anyway. That’s how much I love it.
Photoshop is great for making blog graphics because you can easily integrate both vector graphics (like the shapes that you can create) and raster images, (like photos that you might want to include).
I also find Photoshop pretty easy to understand, more so than other Adobe products anyway. But, I realize that Photoshop might not be that intuitive to a brand new beginner, so that’s why I decided to make a bonus video tutorial for you to check out. In the video I go through all the instructions, start to finish, to create a professional, eye-catching blog graphic. You can get instant, free access to it here!
But we’re getting ahead of ourselves here. Let’s start with the…
Basics of Blog Graphic Design
The size, or aspect ratio of your blog graphic is actually really important. As you may have noticed, all the blogging pros use tall, vertical images for their blog title graphics. This is for a good reason; these images really just stand out more on Pinterest. So, we call these images Pinterest optimized, because they are made specifically to work well on Pinterest. Fortunately, they just look good on your blog as well. But, it’s important for the purpose of these graphics that they stand out on a Pinterest feed. Vertical images tend to get clicked on and repined far more often that horizontal images. My favourite dimensions for creating blog title graphics is 800×1200.
Fonts & Colours
When it comes to the design of your blog title graphic, it’s important that it fits with your branding overall. Like I mentioned in my post about fonts, it’s important that you pick two or three fonts maximum to use for your site. That includes any text ever on your blog – make sure it’s in the same two fonts. You want to stick to this with your blog graphic as well. Make sure that you’re using uniform fonts.
This also goes for the colours you use. Again, it’s a good idea to decide on two or three colours to use for your site branding. Then, stick to it, and use these colours in your blog graphics as well. All of this is so important because it all comes down to brand recognition and trust. You want to strive towards having your blog graphics be recognizable on Pinterest, so that any user might come across one and think, “I know what blog that’s from!”
This is basically the name of the blog graphic game. Keeping them similar enough so that your followers (and maybe others, too) will start to recognize where your pins come from.
So, obviously with a blog title graphic you’re going to want to include the title of your blog post. It’s important to space this out in a way that is readable and also eye-catching for people scrolling through on Pinterest. I explain how to space out text and other graphic elements in depth in my video tutorial which you can download for free here.
In addition to the title of your blog post, if you’re post has any freebies or content upgrades (like this one does) then it’s a good idea to mention that in the blog graphic. It might give people on Pinterest the extra incentive to head on over to your post if they know they can get some free, actionable info there.
So, now you know what you’ve got to include in your blog graphic. Well, how exactly do you make it? No worries, friend, I’ve got all of that important info covered in this super useful video tutorial I created just for you. You can check it out by clicking the button below.